December Recap

This post is part of the transparency series

Welcome to the last metrics recap of 2017! The beginning of December was very busy, as Insomnia reached the top of both Reddit (/r/programming) and Hacker News.

  • Reddit – 4000 visits ⇒ 600 downloads
  • Hacker News – 9000 visits ⇒ 1000 downloads

Then, towards the end of the month, usage dropped way down because of the holiday season.

Metric Value This Month Change
Active App Users 71,718 +22%
New App Users 23,733 +36%
Monthly Recurring Revenue $3076 +13%
Recognized Revenue $3685 -16%
New Trial Customers 704 +27%
New Paying Customers 36 -5%
Subscription Churn $70 +19%
Subscription Cancellations 5 -58%

You can see in the following graph the huge holiday drop in the second last week.

Daily Active Users

Revenue also seemed to be affected by the holidays.

Monthly Recurring Revenue

If you like this post, be sure to check out the other recaps. There's one every month!

This post is part of the transparency series

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