This post is part of the transparency series
October saw a large increase of traffic due to a very positive Hacker News comment that got a lot af attention. This also produced a large ripple effect of sharing on other social networks like Twitter and Facebook.
This influx of users was obviously great for business, but it was also great for morale. Insomnia has been on Hacker News multiple times before, but this time was different. This was the first time where people actually knew what Insomnia was and had something to say about it instead of the usual "How is this different than Postman?" I can't tell you have good that feels.
Okay, let's dive into this month's metrics.
If you like this post, be sure to check out the other recaps. There's one every month!
Basically everything is up this month, which is awesome. If only it were easier to get attention on Hacker News.
|Metric||Value This Month||Change|
|Active App Users||47,880||+17%|
|New App Users||17,788||+31%|
|Monthly Recurring Revenue||$2368||+30%|
|New Trial Customers||575||+21%|
|New Paying Customers||44||+69%|
Daily active users had a big spike, which is clearly visible in the following graph. Notice how it also drops off the following week as new users don't continue to use the app.
Revenue is also up, but this is less related to the traffic spike. Revenue usually trails behind traffic spikes by a few weeks in order to get to know the app before committing to a purchase.
And that's it! There are big plans for November including launching both a long-awaited feature a new documentation site! October's success has left plenty of fuel in the tank to accomplish both of these so I'm excited to see what happens.
Be sure to stay tuned to see how that goes!