October Recap

This post is part of the transparency series

October saw a large increase of traffic due to a very positive Hacker News comment that got a lot af attention. This also produced a large ripple effect of sharing on other social networks like Twitter and Facebook.

This influx of users was obviously great for business, but it was also great for morale. Insomnia has been on Hacker News multiple times before, but this time was different. This was the first time where people actually knew what Insomnia was and had something to say about it instead of the usual "How is this different than Postman?" I can't tell you have good that feels.

Okay, let's dive into this month's metrics.

If you like this post, be sure to check out the other recaps. There's one every month!

Metrics Overview

Basically everything is up this month, which is awesome. If only it were easier to get attention on Hacker News.

Metric Value This Month Change
Active App Users 47,880 +17%
New App Users 17,788 +31%
Monthly Recurring Revenue $2368 +30%
Recognized Revenue $3092 +20%
New Trial Customers 575 +21%
New Paying Customers 44 +69%
Subscription Churn $75 −47%
Subscription Cancellations 12 +9%

Daily active users had a big spike, which is clearly visible in the following graph. Notice how it also drops off the following week as new users don't continue to use the app.

Daily Active Users

Revenue is also up, but this is less related to the traffic spike. Revenue usually trails behind traffic spikes by a few weeks in order to get to know the app before committing to a purchase.

Monthly Recurring Revenue

And that's it! There are big plans for November including launching both a long-awaited feature a new documentation site! October's success has left plenty of fuel in the tank to accomplish both of these so I'm excited to see what happens.

Be sure to stay tuned to see how that goes!

This post is part of the transparency series

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