September Recap

This post is part of the transparency series

Here is a short and sweet recap of September's metrics for Insomnia.

If you like this post, be sure to check out the other recaps. There's one every month!

Metrics Overview

Revenue growth is still looking healthy. There have been a lot more teams signing up lately, which helps a lot. However, user growth is slowing down significantly from it's usual 15-20% month-over-month.

Metric Value This Month Change
Active App Users 40,837 +4%
New App Users 13,583 -6%
Monthly Recurring Revenue $1817 +13%
Recognized Revenue $2627 +49%
New Trial Customers 477 +8%
New Paying Customers 26 -37%
Subscription Churn $143 +15%
Subscription Cancellations 13 +44%

Daily Active Users

Monthly Recurring Revenue

Be sure to stay tuned to see next month's recap!

This post is part of the transparency series

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