August Recap – Still Growing

This post is part of the transparency series

I spent most of August getting ready to go on a long-term travel trip, meaning not much got done in August. As a result, this recap will be quite short.

If you like this post, be sure to check out the other recaps. There's one every month!

Metrics Overview

Even though August was a slow month, things are still growing at a healthy rate. Recognized revenue is down but that's because a large team purchased an annual subscription the month prior.

Metric Value This Month Change Reaction
Active App Users 39,199 +14% 🙂
New App Users 14,449 +20% 🙂
Monthly Recurring Revenue $1654 +24% 🙂
Recognized Revenue $1824 -22% 😐
New Trial Customers 442 +30% 🙂
New Paying Customers 40 +18% 🙂
Subscription Churn $124 +95% 😕
Subscription Cancellations 9 +125% 😕

Daily Active Users

Monthly Recurring Revenue

I'm still very satisfied with the rate of growth of Insomnia, and I look forward to continue working on it as I travel the globe for the next year.

This post is part of the transparency series

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