This post is part of the transparency series
I spent most of August getting ready to go on a long-term travel trip, meaning not much got done in August. As a result, this recap will be quite short.
If you like this post, be sure to check out the other recaps. There's one every month!
Even though August was a slow month, things are still growing at a healthy rate. Recognized revenue is down but that's because a large team purchased an annual subscription the month prior.
|Metric||Value This Month||Change||Reaction|
|Active App Users||39,199||+14%||🙂|
|New App Users||14,449||+20%||🙂|
|Monthly Recurring Revenue||$1654||+24%||🙂|
|New Trial Customers||442||+30%||🙂|
|New Paying Customers||40||+18%||🙂|
I'm still very satisfied with the rate of growth of Insomnia, and I look forward to continue working on it as I travel the globe for the next year.